Case Study: APRIL achieves a unified customer view and increased cross-sell revenue with Semarchy xDM

Matching customers across multiple lines of business for greater visibility and improved customer satisfaction

APRIL, an international insurance services group operating in 16 countries, faced fragmented customer and prospect data across many subsidiaries and relied on manual macros and queries to reconcile identities. To automate prospect-to-customer matching, consolidate data, and improve data quality and lead management, APRIL selected Semarchy and its Semarchy xDM master data management platform.

Semarchy, working with APRIL and implementation partner Keyrus, built a centralized hub with matching/deduplication, flexible data-quality rules, and a user-friendly steward UI so subsidiaries can push data into a single governed source. The Semarchy xDM deployment delivered improved customer knowledge, faster rule changes and agile data input, stronger governance and compliance, and streamlined data management—enabling APRIL to match customers across lines of business for greater visibility and increased cross-sell and up-sell revenue.

APRIL

Denis Lapierre

Deputy Managing Director