Case Study: Dentsu achieves streamlined M&A data mastering and a single source of truth with Semarchy MDM

How Dentsu Simplified Mergers and Acquisitions with Semarchy MDM

Dentsu, the global marketing and media company, faced fragmented and inconsistent data across numerous brands following rapid mergers and acquisitions. After a six-month vendor evaluation, Dentsu selected Semarchy and its Semarchy MDM platform to act as an enterprise data hub and central master data management solution to consolidate disparate systems and improve data quality and governance.

Using Semarchy MDM, Dentsu matched and merged trusted client sources into golden records, enriched data via external APIs, implemented automated bulk-matching that rejects low-quality records, and rolled out validation forms and master client IDs across downstream systems. The Semarchy implementation enabled faster mastering of large volumes, higher data quality, fewer duplicates, and a single source of truth for better global insights, with Dentsu continuing to expand Semarchy’s use across additional data domains and users.

Dentsu

Anish Raivadera

MDM Technical Lead