Case Study: Groupe Rocher achieves revenue growth and improved customer satisfaction with Semarchy's B2C solution

Groupe Rocher - Customer Case Study

Groupe Rocher, a $2 billion retailer behind Yves Rocher and other cosmetics brands, faced the challenge of managing and activating a customer base of 30 million as part of its digital transformation. To better target marketing and improve customer experiences across its brands, Groupe Rocher turned to Semarchy and its B2C solution.

Semarchy implemented its B2C solution to unify and manage Groupe Rocher’s customer records at scale, enabling more targeted marketing campaigns and personalized experiences. As a result, Groupe Rocher increased revenue through better-targeted marketing and achieved higher customer satisfaction while effectively managing 30 million customers with Semarchy.

Groupe Rocher