Case Study: Chipotle achieves faster, more accurate location and menu data and empowers business units with Semarchy xDM

Gaining full visibility and control of the supply chain with better data

Chipotle faced fragmented, inaccurate operational and reference data that harmed customer experience and added heavy IT overhead — examples included imprecise store locations, disconnected menu and ordering channels, and slow, multi-department processes for tax and menu changes. To address this, Chipotle partnered with Semarchy and deployed Semarchy xDM (Intelligent MDM) to give business units more control and avoid a rigid, “big bang” MDM approach.

Semarchy implemented a Restaurant Master by integrating seven source systems into an enterprise model to load, curate and distribute data, plus Menu and Tax Master solutions with self-service authoring for business users. Semarchy’s solution improved nearest-store accuracy and enabled proactive menu-location decisions, cut multi-week, multi-team change cycles to tasks handled by 1–2 people with no training, reduced operational costs, and delivered a fast, minimally disruptive ROI using Semarchy xDM.

Chipotle

Jeffrey Cox

Lead Technical Architect