Case Study: Bird Construction achieves 98% MDM adoption and a unified OneBird view with Semarchy xDM

From manual processes to 98% adoption transforming data management with Semarchy

Bird Construction, a century-old Canadian construction firm with over 5,000 employees and a history of recent mergers and acquisitions, faced fragmented systems, inconsistent data attributes, and the need to centralize information to support its “OneBird” digital transformation. To gain control, improve data quality, and scale for future M&A, Bird Construction selected Semarchy and its Semarchy xDM master data management platform.

Semarchy implemented xDM to centralize integrations, automate processes, and create a single view of the business; the solution achieved 98% adoption for vendor requests and delivered strong data-cleaning results (80,730 records loaded, 79,091 confirmed, and 54,565 records merged and active), plus validated contact data like phone numbers and addresses. Bird Construction continues to expand MDM across new domains and cites excellent partnership and support from Semarchy.

Bird Construction