Case Study: Vermont Information Processing achieves an industry-standard Item Catalog for the beverage industry with Semarchy

Extending MDM Beyond Your Organization to be an Industry-Standard Application

Vermont Information Processing worked with Semarchy to build an industry‑standard Item Catalog for the beverage industry. Facing the limits of traditional MDM—IT‑centric, rigid models and slow, costly rollouts—VIP needed a business‑user‑centric solution that supported images and multimedia, easy ingestion (XLS/CSV), flexible modeling, guided authoring, collaborative governance, and the ability to publish master data for downstream consumers.

Semarchy delivered the solution on its Intelligent MDM™ (xDM) platform, powering the VIP Item Catalog with global search, brand/product/package management, rich attributes and images, audit/timeline tracking, and import capabilities. The implementation produced a searchable, device‑ready catalog with stewardship and governance workflows that sped business adoption and publishing, demonstrating Semarchy’s fast time‑to‑value (many customers go live in under 10 weeks) and enabling VIP to extend master data as an industry standard.

Vermont Information Processing