Case Study: Billabong achieves increased revenue and faster time-to-market with Semarchy

Billabong - Customer Case Study

Billabong, the global surf apparel and accessories company, faced the challenge of combining and standardizing product data spread across three continents to avoid inconsistent customer information and high time-to-market costs. To address this, Billabong engaged Semarchy and adopted its MDM hub to centralize and govern product data.

Semarchy implemented an MDM hub that consolidated product information across regions, streamlined data workflows, and improved data quality and consistency. As a result, Billabong reduced time-to-market costs, optimized product data management, and increased revenue by ensuring every customer receives accurate, tailored product information.

Billabong