Case Study: APRIL Insurance achieves unified customer data and greater cross-sell opportunities with Semarchy

April Insurance unifies customer data across 16 countries with Semarchy

April Insurance, a global leader in insurance services operating across 16 countries, faced significant challenges due to disparate data sources and manual reconciliation processes across its many subsidiaries. This led to inconsistent data quality and limited business visibility, hampering their ability to identify new revenue opportunities. To overcome this, they partnered with Semarchy to implement its Master Data Management (MDM) solution.

Semarchy provided a unified data platform that automated customer and prospect matching, creating a single source of truth. This solution streamlined operations, improved data quality, and enhanced governance. As a result, April Insurance unlocked increased cross-sell and up-sell opportunities, empowering its 2,300 employees to deliver exceptional customer experiences based on consistent and accurate data.

April Insurance