Case Study: Akka Technologies masters B2B client data for CRM with Semarchy xDM

Akka Technologies - Customer Case Study

AKKA Technologies, an engineering and technology consulting firm in Eastern Europe, faced the challenge of mastering fragmented B2B client data to support their CRM processes. Semarchy was engaged to address this data management and CRM-data quality need using its xDM platform.

Semarchy implemented xDM to centralize and master AKKA’s B2B client records and feed a unified CRM application. The solution consolidated disparate sources, improved data quality and governance, and delivered measurable reductions in duplicate records and data errors, strengthening CRM reliability and operational efficiency.

AKKA Technologies