Case Study: Elis achieves unified, high-quality customer data with Semarchy xDM

How Elis mastered its customer data to power CRM unification with Semarchy

Elis, a global provider of circular workplace services with operations in 29 countries, needed a way to unify and govern customer data before rolling out a global Salesforce CRM. To support this CRM modernization effort, Elis turned to Semarchy and its xDM master data management platform to create a CRM-agnostic, centralized data foundation and reduce dependence on fragmented legacy operational systems.

Semarchy implemented xDM to unify and deduplicate customer data across countries, connect legacy CRMs and data sources, and support local stewardship with governed workflows and AI-assisted cleansing suggestions. As a result, Elis established trusted golden records that feed Salesforce and operational systems, improved data quality and completeness, enabled decentralized governance, and created a scalable foundation that can extend beyond customer data to other domains.

Elis

Gilles Corcos

CIO of Sales & Marketing