Case Study: Ere Perez achieves +11% conversion with Selzee AI beauty assistant

Ere Perez Achieves +11% Conversion with Selzee AI Beauty Assistant

Ere Perez, an Australian natural beauty brand, faced the common e-commerce challenge of overwhelming customers with complex skincare choices, leading to cart abandonment and lost sales. To address this, they partnered with the vendor Selzee to implement its AI Beauty Assistant.

Selzee's solution provided personalized product recommendations, smart comparisons, and customer profiling directly on the website. This deployment resulted in a significant positive impact for Ere Perez, including an 11% increase in conversion rate, a 19% growth in average order value, and a five-fold increase in web engagement.

Ere Perez

Sophie Mitchell

Chief Marketing Officer