Case Study: Nestlé Malaysia scales multichannel eCommerce growth with SelluSeller by SelluSeller

Eliminating 70% of Manual Operations & Scaling Nestle's Sales

SelluSeller helped Nestlé’s Malaysian e-distributor, Rurutiki, address the challenges of managing end-to-end ecommerce operations across multiple marketplaces. The team was relying heavily on manual processes for warehouse updates, order handling, product listings, and inventory control, which caused overselling, underselling, delays, and higher overhead costs.

By implementing SelluSeller along with Wareo, SelluSeller enabled centralized real-time inventory visibility, streamlined multichannel order processing, and simpler catalog and content management across channels. The result was a 70% reduction in manual processes, faster fulfillment, lower operational costs, and the ability to expand onto more marketplaces and logistics partners with better control and efficiency.

Nestlé