Case Study: PROLICHT streamlines global sales and marketing with SELLSATION CRM

PROLICHT streamlines global sales with Sellsation across 300 employees

PROLICHT, a globally successful manufacturer of architectural luminaires and lighting concepts, faced the challenge of managing its complex, international sales processes and ensuring optimal customer journeys. To address this, they implemented the SELLSATION CRM platform for company-wide sales management and marketing automation.

The solution from SELLSATION provided a centralized system to guide sales representatives, map the entire customer journey on a Kanban board, and automate critical workflows. This integration, which synchronized with their Abas ERP system, resulted in high closing rates, improved interaction between field and marketing teams, and enabled real-time forecasting and performance analysis, making SELLSATION an indispensable tool for PROLICHT.

PROLICHT