Case Study: Griffnerhaus GmbH achieves higher closing rates and real-time sales visibility with Sellsation

Griffnerhaus GmbH - Customer Case Study

Griffnerhaus GmbH, a European premium timber house builder known for ecological, high-end prefabricated homes and long-term customer relationships, faced the challenge of scaling and standardizing sales and marketing across an international network of sales consultants and partners. To improve closing ratios, prevent missed follow-ups, surface stuck opportunities, and gain reliable forecasting and marketing ROI insights, Griffnerhaus implemented the Sellsation sales automation CRM.

Sellsation delivered a customized best-practice sales pipeline that automates critical follow-ups, post-sales tasks and customer surveys, color-codes and flags neglected opportunities, and gives management real-time KPI and ROI dashboards. The solution was rolled out in a few days with under one day of training; 45 sales, inside-sales and management users now use Sellsation daily, resulting in better lead monitoring, improved closing ratios and clearer forecasting — meeting Griffnerhaus’s objectives and enabling data-driven marketing spend.

Griffnerhaus GmbH

Mag. Georg C. Niedersüß

Chief Executive Officer