Case Study: Texarkana A&P boosts tourism engagement with Sells Agency

Texarkana A&P boosts HMR tax collections by 6.7% with Sells Agency

The Texarkana A&P Commission sought to increase awareness of its city's restaurants, hotels, and attractions but lacked any existing social media presence. Sells Agency was engaged to develop and execute a social media strategy to position Texarkana, Arkansas, as a tourist destination and encourage visitors from the surrounding region.

Sells Agency created and managed new Facebook and Instagram channels, developing a monthly content calendar and producing compelling video content. The strategy successfully established a strong social media presence, resulting in over 5,400 Facebook page likes, 2.1 million impressions, and significant user engagement. Most importantly, the campaign contributed to a measurable business impact, driving a 6.7% increase in local HMR tax collections and an 8.3% increase in restaurant collections for 2019.

Texarkana A&P