Case Study: Murphy USA boosts El Dorado Shootout awareness and attendance with Sells Agency

Murphy USA boosts El Dorado Shootout reach 273% with Sells Agency

Murphy USA, a fuel and convenience retailer, hosted the annual El Dorado Shootout golf tournament but sought to foster greater public interest in the event. To meet this challenge, they hired Sells Agency to assist with their marketing efforts for the tournament.

Sells Agency implemented a multitactical marketing campaign that included strategic guidance, on-site support, and targeted digital advertising. Their efforts successfully increased both community engagement and digital performance. Measurable results for Murphy USA included a 273% increase in organic Instagram reach, over 1.1 million total digital ad impressions, and a significant rise in attendance from local student golfers.

Murphy USA