Case Study: Experience Fayetteville achieves higher tourism engagement with Sells Agency

Experience Fayetteville boosts website traffic 31% with Sells Agency

Experience Fayetteville sought to attract more visitors from specific demographic groups in regions like north Texas and Missouri. To meet this challenge, they partnered with Sells Agency, which employed targeted digital marketing services.

Sells Agency implemented a strategy using video spots and digital display ads tailored to key demographics, which were deployed to targeted geographic markets. This solution resulted in a 269% year-over-year increase in landing page traffic, a 31% increase in overall website traffic, and a 55% growth in visitor's guide requests. The campaign contributed to Fayetteville achieving record-high tourism tax collections.

Experience Fayetteville