Case Study: Arvest Bank grows deposits with Sells Agency

Arvest Bank grows deposits 2.5% in Q4 with Sells Agency

Arvest Bank faced a challenge after experiencing five consecutive quarters of deposit declines. The bank needed to accelerate deposit growth in the final months of 2023. To address this, they partnered with Sells Agency to develop new deposit products and a multi-channel marketing strategy.

Sells Agency implemented a campaign centered on the "Now That’s Helpful" concept, which tied into the bank's existing branding. The solution successfully reversed the decline, with total deposits growing 2.5% in the fourth quarter. Sells Agency's efforts led to a 52% increase in new CD accounts compared to the first half of the year and a massive 172% increase in new CD households among younger customers aged 18-39.

Arvest Bank