Case Study: Global Consumer Electronics Company achieves 400% ROI with SellPro's Retail Engagement App

Proving SellPro's mobile training and engagement platform can drive sales and positive ROI

A global consumer electronics company sought to better position its brand and drive sales in a highly competitive market. It partnered with vendor SellPro to determine if its mobile engagement platform could effectively create retail employee advocates and deliver a positive return on investment.

SellPro implemented its platform featuring micro-learning courses, communications, rewards, and contests across select store groups. The solution alone drove a 33% increase in dollar sales and a 32% increase in units sold. When combined with the client's field force, dollar sales increased by 81%. SellPro delivered a 400% ROI, generating $4 in net profit for every $1 the client spent.