Case Study: Logitech boosts retail advocacy and product knowledge with SellPro

How CE manufacturer Logitech used SellPro as a virtual field force to drive brand advocacy, product knowledge, and sales at the store-level, outperforming pre-COVID-19 KPIs

Logitech, a global consumer electronics manufacturer, faced a significant challenge when the COVID-19 pandemic restricted physical access to retail stores, grounding its field force and limiting its ability to train employees and drive sales. With competitors scrambling, Logitech needed a way to continue building brand awareness and cultivating store-level relationships remotely.

To address this, Logitech fully leveraged the SellPro platform as its virtual field force. The solution included deploying live virtual training events, micro-learning courses, and an incentivized marketing campaign to engage retail employees. As a result, SellPro helped Logitech achieve a 93% lift in brand recommendation rate, an 84% improvement in product knowledge, and over 100% growth in user engagement and training, leading to continued use of the platform even after restrictions were lifted.

Logitech