Case Study: James Gurney (NYT bestselling author & illustrator) monetizes digital art tutorials and apps with Sellfy

The author of the New York Times bestselling “Dinotopia” book series covers his story with Sellfy

James Gurney, the author and illustrator of the bestselling Dinotopia series who teaches drawing to over 79,000 followers on YouTube, needed a straightforward way to reach and monetize a niche audience for his digital art tutorials and multimedia sketchbooks. To distribute video lessons, PDFs and a “PDF+” version of his Living Sketchbook to students without mobile apps, he chose the Sellfy platform as his ecommerce and digital-delivery solution.

Using Sellfy, Gurney sells videos, images, PDFs and audio directly to customers, embeds YouTube trailers, and uses Sellfy’s tools and metrics to refine products and marketing. Sellfy enabled him to monetize a portion of his income from tutorials, expand his reach to dedicated learners, and offer flexible formats (including the PDF+ Living Sketchbook) that made distribution and sales simpler and more scalable.

James Gurney

James Gurney

Author and Illustrator