Case Study: Offset achieves profitable growth selling design resources online with Sellfy

Offset Designing resources for creatives

Offset is the creative business of England‑based designer David Hutton, operating as Offset. After decades of commercial design, David launched Offset in 2013 to “offset” corporate work by creating and selling digital graphic resources. His challenge was to find an easy way to monetize and manage those products while freeing up time to focus on creative projects—so he sells his resources through his own website using Sellfy.

Sellfy provides Offset with a simple storefront and digital delivery, allowing David to list, sell and monitor his products online. Using Sellfy, Offset has grown from a sideline into his primary creative outlet: the majority of his time is now spent developing and selling resources, the project has become both creatively and financially rewarding, and steady sales—boosted by collaborations, social media and periodic discounts—have driven sustained interest.

Offset

David Hutton

Graphic Designer