Sellfy
35 Case Studies
A Sellfy Case Study
The Billboard 500 Club is a membership and learning community created by music entrepreneur Adam Melnnis to teach musicians, producers and songwriters the realities of the music business. Facing the challenge of monetizing a small, dedicated audience and selling a mix of digital products, consultations and high‑ticket packages from anywhere, The Billboard 500 Club used Sellfy as a simple, portable storefront to collect emails and sell courses, memberships and consultations.
By using Sellfy to package high‑value products at premium prices and funnel buyers from low‑cost items into larger offerings, Adam scaled revenue quickly. With Sellfy he became one of the top sellers in the music niche—earning $20K in two months—grew The Billboard 500 Club to 100+ members and achieved an average member spend of about $6,000 per year, while selling $1K–$2K packages and workshops.
Adam McInnis