Case Study: LUTs Color Grading (IWLTBAP) grows Instagram to 29.8K followers with Sellfy

How LUTs Designer IWLTBAP Grew His Instagram Account From 0 to 29.8 K Followers

LUTs Color Grading is the business of Benjamin Lambinet, an independent French filmmaker who creates LUT packs (started as IWLTBAP) to give footage a cinematic look. He needed a simple, professional platform to sell and market his LUTs online and chose Sellfy for its clear storefront and built-in marketing features.

Sellfy provided an ecommerce solution with email marketing, discount codes, social sharing, statistics and pay-what-you-want functionality, enabling Benjamin to scale his product from an initial 25 LUTs to a Cinematic pack of 200+ looks. Using Sellfy to distribute and promote his work (alongside free tools and social posts), LUTs Color Grading grew its Instagram following to 29.8K and consistently earns 1,000+ likes per post, showing clear audience and product growth driven by Sellfy’s tools.

LUTs Color Grading

Benjamin Lambinet

French Filmmaker