Case Study: Lucy Davis Fitness achieves $20,267 in revenue within 6 months with Sellfy

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How Lucy Davis earned $20,267 in revenue within first 6 months with e-book published online

Lucy Davis Fitness, led by former competitive swimmer and fitness influencer Lucy Davis, needed a simple way to monetize her coaching and stand out in a crowded fitness market. To sell her 12-week plan "12 Weeks to the Perfect Peach" and reach followers across Instagram, YouTube and an exclusive Facebook community, she published the e-book on Sellfy.

Using Sellfy’s platform to publish and deliver the e-book, Lucy Davis Fitness drove sales through social promotion and engagement, earning $20,267.86 from 1,465 orders within the first six months and converting interest into paid coaching clients. Sellfy’s storefront and digital-delivery tools gave her secure payments and instant downloads, enabling rapid revenue growth and scalable distribution.


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Lucy Davis Fitness

Lucy Davis

Lucy Davis Fitness


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