Case Study: Justine Blchn achieves Instagram monetization selling Lightroom presets with Sellfy

How Justine monetizes her Instagram with digital products

Justine Blchn, an aspiring digital nomad with about 17.5k Instagram followers, wanted to monetize her audience by selling Lightroom photo‑editing presets to fund her travels and build a sustainable online business. She needed a simple storefront and tools to convert engaged followers into paying customers, so she turned to Sellfy to host and sell her digital products.

Using Sellfy, Justine launched a linked store, used the platform’s FB Messenger chat for demo requests, and combined Instagram posts, DMs, influencer collaborations and Facebook retargeting ads to drive buyers; her first sale arrived five minutes after launch, she earned €500 in the first week, and over 50% of sales came from her Instagram community. Sellfy provided the easy-to-use store and customer communication features that converted her social engagement into measurable revenue.

Justine Blchn

Justine Blchn

Justine Blchn