Case Study: Thomas McRocklin builds a thriving online guitar business and boosts sales with Sellfy

How Guitarist Thomas McRocklin Built a Rockin’ Business With Sellfy

Thomas McRocklin, a UK guitarist and founder of School of McRocklin, needed an intuitive, mobile‑friendly e‑commerce solution to sell digital presets, lessons and merch to a largely Instagram‑based audience after previous platforms proved clunky and poorly optimized for mobile. He chose Sellfy for its quick setup, ease of use and storefront that works well on mobile.

Using Sellfy’s storefront to sell digital downloads, physical merch, product bundles, pay‑what‑you‑want pricing, YouTube product embeds and built‑in email marketing, Thomas had products live in under an hour for campaigns like Black Friday and saw a major uptick in site traffic and sales. Sellfy delivered measurable impact — high email open rates (40–50%), smoother checkouts, increased volume and a meaningful new revenue stream with minimal hassle.

Thomas McRocklin

Thomas McRocklin

Thomas McRocklin