Case Study: Dan Mumm achieves creative freedom and profitable direct-to-fan music sales with Sellfy

How Dan achieved creative freedom by selling his music with Sellfy

Dan Mumm is a professional musician who has used Sellfy since 2013 to sell albums, guitar tab books, video lessons and other digital products. His challenge was to gain creative freedom and financial independence from record labels by reliably monetizing his music online with relatively minimal marketing while retaining control over his time and work.

Using Sellfy’s storefronts and built‑in email tools, Dan packaged and sold 50+ arrangements, lesson packs and album tab books (his most popular product retails at $6.95), even opening a second Sellfy store for Brazilian customers. Combined with targeted Facebook ads and regular newsletters, Sellfy helped him build a profitable, sustainable business—generating consistent sales, a higher share of revenue than streaming platforms, new signature product deals and the time freedom to focus on creating music.

Dan Mumm

Dan Mumm

Dan Mumm