Case Study: Christian Guzman achieves $26,858 in donations with Sellfy's pay-what-you-want pricing

How Christian Guzman Collected $26,858 in Donations with Pay-What-You-Want Pricing

Christian Guzman, a well-known fitness influencer and entrepreneur, wanted to raise funds for cancer organizations by making his Summer Shredding workout plan available to the public with an option to donate. He partnered with Sellfy and used Sellfy’s pay-what-you-want feature to offer the plan while collecting donations for his parents’ chosen cancer causes.

Using Sellfy’s pay-what-you-want product, Christian distributed the plan to 62,814 people and raised $26,858.61 in donations, with 6.83% of downloads including a contribution and an average donation of $6.26 (largest single gift $200; top five donations totaled $741). Sellfy also waived its fees and contributed over $1,000 to the campaign, and donations were split 50/50 between breast and prostate cancer organizations.

Christian Guzman

Christian Guzman

Christian Guzman