Case Study: Decap (San Francisco hip‑hop producer) increases drum‑kit sales and customer engagement with Sellfy

Decap – the man behind the hardest knocking drum sounds

Decap is a San Francisco–based hip hop producer known for his "Drums That Knock" kits who needed a way to sell and promote his signature, hard‑hitting drum sounds while understanding where his buyers were coming from and staying in direct contact with them. He wanted a simple storefront and analytics to monetize his niche product, track traffic from social channels, and build a direct relationship with customers.

Sellfy provided the storefront, analytics and built‑in marketing tools Decap uses to sell his kits and communicate with buyers. With Sellfy he can track sales daily/monthly and by source (Facebook, Twitter, SoundCloud), reach customers via the platform’s email tool, and sees immediate sales when he goes live or runs ads—helping Vol. 1 perform strongly and enabling the launch of Drums That Knock Vol. 2 on his Sellfy store.

Decap

Decap

Producer and Artist