Case Study: Peek & Cloppenburg boosts omnichannel marketing efficiency with Sellforte MMM

Proven MMM Tactics Driving Omnichannel Growth

Peek & Cloppenburg, a major European omnichannel fashion retailer, faced a significant challenge in evaluating the effectiveness of its complex marketing mix. With diverse revenue streams from both physical stores and e-commerce, and a media strategy combining traditional and digital channels, their existing digital attribution tools could not measure the full impact of their efforts. This created a blind spot, especially for in-store sales and traditional media. They turned to Sellforte for a continuous Marketing Mix Modeling (MMM) solution to gain a holistic view of their marketing performance.

By implementing Sellforte's continuous MMM service, Peek & Cloppenburg gained actionable insights into their omnichannel marketing. The solution revealed the true ROI of traditional media on in-store sales and identified a strong Research Online, Purchase Offline (ROPO) effect, proving their online ads significantly boosted physical store revenue. Sellforte's MMM provided a more comprehensive and accurate picture than attribution alone, enabling the retailer to optimize its media investments and understand the full incremental sales driven by its marketing across all channels.

Peek & Cloppenburg

Maksim Iavorskii

Head of Marketing Intelligence