Case Study: Stockmann Delicatessen improves marketing ROI with Sellforte

How the most prestigious department store chain in Finland increased its annual sales by 900K€ in only few weeks with Sellforte

Stockmann Delicatessen, a premium grocery chain in Finland, faced the challenge of operating in an extremely price-driven retail market. While they invested heavily in promotional advertising, they lacked the analytical tools to understand which specific products, messages, or media channels were truly driving traffic and sales. Their marketing performance was analyzed infrequently and at too high a level, preventing them from making actionable improvements to their strategy and media spend.

The vendor Sellforte implemented its analytics software and proprietary models to diagnose the grocer's data. This solution provided actionable recommendations, enabling media mix optimization and better product selection. As a result, Sellforte identified a +50% improvement potential in marketing ROI. Stockmann also gained new capabilities, beginning to measure performance at the ad and week level and introducing agile testing to continuously improve their marketing effectiveness.

Stockmann