Case Study: Elkjøp Nordic unlocks growth with Sellforte’s Marketing Effectiveness Platform

How the largest electronics retailer in the Nordic countries discovers new growth opportunities with Sellforte’s Marketing Effectiveness Platform

Elkjøp Nordic, the largest electronics retailer in the Nordic countries, wanted a clearer view of how marketing investments drove sales across its omnichannel business. With operations in four markets and a mix of online and offline media, the company needed a way to measure ROI regularly, separate local and Nordic joint activities, and understand which channels performed best across seasons and countries. Sellforte’s Marketing Effectiveness Platform was brought in to support this challenge.

Sellforte implemented ongoing marketing mix modeling with Marketing Effectiveness outputs and Media Optimizer, giving Elkjøp visibility into base, discount-driven, and media-driven sales and how these changed over time. The team could compare channels, time periods, and investment scenarios to improve media planning and optimize spend across markets. As a result, Elkjøp gained more actionable, granular insights for continuous media mix optimization and better incremental sales generation.

Elkjøp Nordic

Gabrielle Denise Juell

Senior Media Specialist Team Lead