Case Study: Moi Mobiili improves productization and media efficiency with Sellforte

How the Finnish telecommunication company improved its productization and new media piloting through Sellforte

Moi Mobiili, the Finnish telecom operator, wanted to become a more customer-centric mobile provider while adjusting its product offering and media strategy in a highly competitive market. To understand how productization changes affected channel performance, and to find new media opportunities, Moi turned to Sellforte and its Marketing Mix Modeling (MMM) solution.

Sellforte helped Moi gain full visibility into media ROI, test new channels with low risk, and use data to support budget decisions and price negotiations with media providers. As a result, Moi identified opportunities to improve productization and media efficiency, observed a slight lift in media efficiency during the COVID-19 period, and successfully piloted channels such as magazine collaborations, influencer marketing, social media, and TikTok before scaling them.

Moi Mobiili

Ulla Koivula

Co-founder, Chief Marketing & Digital Sales Officer