Case Study: Max Burgers achieves stronger short- and long-term marketing ROI with Sellforte MMM

How MAX Burgers Leveraged MMM to Succeed as a Challenger Brand

The customer, Max Burgers, a challenger brand in the competitive fast food industry, sought to better understand the effectiveness of its marketing efforts. Their challenge was to fully grasp the drivers behind both immediate and long-term sales uplifts in order to optimize their budget allocation between tactical and brand-building campaigns. To address this, they partnered with the vendor, Sellforte, and utilized its Marketing Mix Modeling (MMM) solutions.

Sellforte implemented a two-phase solution, starting with a Short-Term model to capture immediate marketing uplifts. This was later complemented by a Long-Term model to measure sustained sales impact. The combined insights revealed which channels were most effective for both short-term activations and long-term brand building, proving the significant lasting impact of brand campaigns. This allowed Max Burgers to strategically adjust its budget split and refine its marketing activities, resulting in a deeper understanding of marketing ROI and the ability to accelerate sustainable growth.

Max Burgers

Cecilia Taipale

Head of Media