Case Study: Tokmanni improves leaflet ROI with Sellforte

How Finland’s largest discount store improved the performance of their marketing leaflet strategy

Tokmanni Group, Finland’s biggest discounter, relied heavily on weekly leaflets to drive store traffic, sales, and margin, but wanted a clearer understanding of which product promotions, page placements, and leaflet sizes were truly effective. Sellforte helped Tokmanni address this challenge with its marketing mix modeling and promotion effectiveness analytics for leaflets.

Using Sellforte’s software, Tokmanni analyzed incremental sales and margin by promotion, ad space allocation, and cover-page performance to optimize its leaflet strategy. The insights helped Tokmanni improve like-for-like visits growth to 7.3% and like-for-like sales growth to 4.8% in 2019 YTD, while also contributing to a share price increase of about 42% since 12/2018.

Tokmanni Group