Case Study: Gigantti achieves unified marketing measurement and clearer ROI with Sellforte

How a leading Finnish home electronics brand identified their most profitable advertising channel

Gigantti, the Nordic home electronics retail leader, needed a systematic way to measure the performance of its broad marketing mix with common, comparable metrics. Working with Sellforte, the company wanted to better understand the impact of TV and leaflet advertising, and how tactical and brand campaigns support each other across channels.

Sellforte’s continuous marketing mix modeling software calculated incremental sales and margin uplift by media group, excluding the effect of offers, and provided daily reporting through a customized UI. The analysis showed that TV was the largest sales driver overall, SEM was the most efficient channel for immediate sales, and about 4% of SEM-attributed sales were actually driven by TV, helping Gigantti better prove marketing decisions with hard data.

Gigantti