Case Study: C&A boosts online and offline sales with Sellforte’s MMM Platform

C&A Boosts Real Sales with TikTok Using Sellforte’s MMM Platform

C&A, the global fashion retailer, wanted to better understand TikTok’s role in a rapidly changing retail landscape where customers move seamlessly between online and offline channels. To support smarter media investment decisions and improve both digital and in-store performance, C&A partnered with Sellforte and its Marketing Mix Modeling (MMM) platform.

Using Sellforte’s MMM, C&A measured TikTok’s true impact across the full funnel and on both online and offline sales. The results showed TikTok became one of C&A’s top 5 best-performing channels by ROI, drove over 50% impact on offline sales, and supported a 72% increase in investment in the first half of 2024 versus the first half of 2023, while maintaining stable incremental ROI as spend scaled.

C&A