Case Study: Cath Kidston achieves 85% global sales through digital transformation with SellersFi

Cath Kidston reaches 85% global sales with SellersFunding

Cath Kidston, a UK-based home and lifestyle retailer, faced a severe cash flow crunch when the COVID-19 pandemic forced the closure of its brick-and-mortar stores. To survive and grow, the company needed to pivot to a digital-first model and expand its global reach, requiring a significant tech overhaul. They partnered with the vendor SellersFunding (SellersFi) to secure a flexible working capital solution.

SellersFunding provided Cath Kidston with a £5 million revolving credit line tailored to its e-commerce needs. This funding allowed the company to successfully execute its digital transformation and global expansion strategy. As a direct result, Cath Kidston achieved 85% global sales, reopened its flagship store, and continued to grow its international franchise operations.

Cath Kidston