Case Study: Crystal Art Gallery achieves unified multichannel inventory, faster order processing and lower shipping costs with Sellercloud

How Sellercloud enabled Crystal Art Gallery to aggregate their data from multiple brands, marketplaces and companies to accurately track sales and inventory across multiple companies selling over 500,000 SKUs

Crystal Art Gallery, a home‑decor company founded in 1989 that manages over ten brands and more than 500,000 SKUs across retailers like Amazon, Walmart, Target, Wayfair, Kohl’s and its own Shopify stores, faced a complex challenge: manually tracking sales and inventory across multiple brands, marketplaces and legal entities while operating large warehouses. After evaluating options, Crystal Art Gallery selected Sellercloud (including tools such as Shipbridge and the Sellercloud multichannel platform) to provide a single-source solution for listings, inventory, order processing, dropshipping and customer service.

Sellercloud consolidated the company’s listings, inventory, order processing, warehousing and customer-service workflows into one automated platform, enabled real-time stock visibility and single-source multichannel updates, and automated rate-shopping and label/fulfillment workflows via Shipbridge. The impact was measurable: Crystal Art Gallery ramped from a few hundred to over 1,000 orders processed per day, reduced shipping costs through automated carrier selection, cut manual work, minimized oversells, and significantly sped up fulfillment and customer-service response times.

Crystal Art Gallery

David Vu

Vice President of E-commerce