Case Study: Frankl Trading (New York jeweler) achieves automated, Excel-free workflows and expanded online sales with Sellercloud

How Frankl Trading automated processes, eliminated Excel worksheets and beat international competition to grow their business with Sellercloud

Frankl Trading, a New York–based jewelry manufacturer founded in 1970, was struggling with rising international competition and a fragmented, manual selling process that relied on multiple Excel worksheets and daily uploads to different marketplaces. To simplify operations and expand online reach, Frankl Trading partnered with Sellercloud and adopted Sellercloud’s Shipbridge for shipping and tracking.

Sellercloud centralized and automated Frankl Trading’s marketplace and inventory workflows, removing the need for channel‑specific Excel updates and enabling listings on major channels like Overstock, Macy’s, Sam’s, Amazon, and eBay. As a result, Sellercloud helped Frankl Trading add products to more channels, streamline shipping with Shipbridge, and drive more business and increased revenue.

Frankl Trading

Aron Bauer

Channel Manager