Case Study: Doodah Deals achieves automated inventory control and multichannel efficiency with Sellercloud

How Doodah Deals was able to automate complex processes that required constant monitoring and adjustments, allowing management to focus on overall growth

Doodah Deals, a Wichita-based general merchandise retailer founded in 1977, struggled with constantly changing SKUs and the operational burden of knowing and communicating accurate warehouse inventory across multiple sales channels. To support its shift toward more B2C operations and to sell on demanding marketplaces like Walmart, Doodah Deals partnered with Sellercloud and implemented Sellercloud’s e‑commerce platform/WMS as a one‑stop solution.

Sellercloud automated Doodah Deals’ complex inventory and listing workflows, enabling real‑time channel updates and handling Walmart integration, which significantly reduced the time and labor required to maintain listings. The Sellercloud implementation improved order accuracy, lowered customer complaints, and freed management to focus on overall growth, delivering measurable efficiency gains for Doodah Deals.

Doodah Deals

Cale Ostby

Director of E-commerce