Case Study: Cardology boosts Amazon sales and PPC efficiency with SellerApp

Streamlining the PPC campaigns of a card manufacturing brand

Cardology, a UK-based family-run card maker, moved from brick-and-mortar retail into eCommerce during the Covid-19 pandemic and needed help reducing wasted ad spend while scaling Amazon sales. They turned to SellerApp for end-to-end Amazon PPC support, including campaign optimization and product advertising guidance.

SellerApp restructured Cardology’s campaigns using best practices, added negative keywords, fine-tuned targeting, launched Sponsored Brand and Sponsored Video ads, and leveraged A+ content to improve visibility and conversions. The results were strong: sales increased by 107%, PPC revenue grew by 143%, ad spend was reduced by 50%, and organic rankings improved enough to drive a higher share of sales; Cardology also saw a 20% lift in sales from loyal customers during Valentine’s week.

Cardology

Dipa Shah

Founder