Case Study: Windscreen Supply Co. boosts sales and cuts ACoS with SellerApp

Strategic advertising optimization and advanced keyword research to expand a brand

Windscreen Supply Co., a direct-to-manufacturer Amazon brand based in California, wanted to scale its Sponsored Ads but ran into efficiency issues as it tried to increase spending in Q3. The company turned to SellerApp for help with keyword research and PPC optimization to improve ad performance and support growth.

SellerApp implemented exhaustive keyword research, optimized the product ad mix, and added a negative keyword strategy to reduce overlap and control CPCs. SellerApp also used business alerts to monitor inventory and prevent stock-outs. The results included a 16% month-over-month increase in ad sales, a 23% MoM increase in overall sales, an 80% increase in total units sold, and a 65% reduction in ACoS.

Windscreen Supply Co.

Charles

Owner