Case Study: Nimble Wireless boosts Amazon ad revenue with SellerApp

Nimble grew their ad revenue by 564% in six months by leveraging Sponsored ads

Nimble Wireless, a pioneer in IoT solutions for pet safety and other applications, wanted to capitalize on the rapid growth of the pet care market on Amazon but struggled to build brand awareness. Their brand keywords were driving 80% of ad sales, so they needed a more effective way to expand visibility and grow overall marketplace revenue using Amazon PPC and managed services.

SellerApp conducted a full account audit and implemented a three-phase Amazon PPC strategy that optimized existing campaigns, expanded into generic and seasonal keywords, and increased spending on Sponsored Display, Brand campaigns, and competitor ASIN targeting. With SellerApp’s support, Nimble Wireless grew ad revenue by 564% in six months, achieved a 130% increase in impressions, a 2.5x conversion rate improvement, and 5.8x total revenue, while also reducing ACoS and improving search rank performance.

Nimble Wireless

Abhirami

Nimble Wireless