Case Study: Filterway achieves 2x revenue growth and top Amazon visibility with SellerApp

How our powerful tools and features helped Filterway decode the Amazon marketplace to reach the top and take their water filters to a broader audience

Filterway, a multi-brand water- and air-treatment company, came to SellerApp to lift its AquaBoon water-filter line out of a sales plateau amid rising competition and dwindling visibility on Amazon. Using SellerApp’s tools (PPC Analyzer, Reverse ASIN, Keyword Research and Listing Quality), the goal was to improve keyword visibility and conversion without risking existing market position.

SellerApp implemented optimized Amazon Sponsored Products campaigns (starting with five and scaling to 20+), deep keyword research including competitor terms, product-targeting ads, listing optimizations and continuous tuning via PPC Analyzer. The work cut ACoS from 30% to ~19% in a little over two months, drove an initial PPC sales lift of $25,000 and increased overall PPC revenue by about $60,000, helped several AquaBoon SKUs reach page one (one occupying >50% of page-one real estate and earning Amazon’s Choice), and delivered roughly a 2x improvement in revenues while scaling the approach to other Filterway brands like Arrowpure.

Filterway