Case Study: Blondi & Sam Achieves 4x Higher ROAS with SellerApp

Delivering Sponsored ads strategy for a backpacking brand on Amazon

Blondi & Sam, a backpacking brand selling on Amazon, worked with SellerApp to improve brand visibility and recover from declining sales caused by poor listing quality and low product discoverability. The company wanted to strengthen retail readiness, highlight products like its Blue Cooler Backpack and Black Lunch Bag, and prepare for a new Kids Backpack launch while keeping ACoS around 30%.

SellerApp implemented listing optimization along with Sponsored Products and Sponsored Brands campaigns, using a mix of automatic and manual targeting to identify effective keywords and cut underperforming terms. With SellerApp’s data-driven campaign management, Blondi & Sam achieved 4x higher ROAS, a 140% increase in sales, 22x more product detail page views, and a 10x lift in CTR within three months.

Blondi & Sam

Nadav Scheztar

Chief Executive Officer