Case Study: Arcatron Mobility boosts Amazon sales with SellerApp

Catapulting the launch of a medical devices brand

Arcatron Mobility, a Pune-based medical devices manufacturer focused on mobility aids and assisted living, wanted to grow beyond the limits of its existing Amazon Sponsored Video campaigns. The company partnered with SellerApp to use machine-learning-powered data intelligence tools and improve its Amazon advertising performance in India while preparing for expansion into the US and other marketplaces.

SellerApp implemented exhaustive keyword research, search term analysis, competitor analysis, and Sponsored Brand video ad optimization to improve brand awareness, reach, and ad efficiency. The results were strong: Arcatron saw a 22% increase in total sales, a 5% reduction in total ACoS, a 15x increase in CTR, and 3x higher ROAS over three months, helping the brand scale successfully and expand globally.

Arcatron Mobility

Ganesh Sonawane

Chief Executive Officer