Case Study: Else Nutrition cuts ACoS and boosts ROAS with SellerApp

Else Nutrition Cuts ACoS by 73% and Boosts ROAS with Full-Funnel Strategy by SellerApp

Else Nutrition, a pioneer in clean, plant-based nutrition for infants, toddlers, and kids, was struggling on Amazon with high ACoS, weak Sponsored Display visibility, uneven ASIN performance, and slow new-to-brand growth. After using SellerApp’s AI automation, the company moved to SellerApp’s PPC management and strategy support to go beyond basic optimization and scale more efficiently.

SellerApp rebuilt Else Nutrition’s campaigns into a full-funnel PPC structure, refreshed A+ content and creatives, improved keyword and audience targeting, and launched a Sponsored Display strategy to expand reach cost-effectively. The result was a drop in ACoS from 66.15% to 17.6%, a 75%+ reduction in ad spend while maintaining 91% of prior revenue, TACoS falling to 6.7%, CTR rising from 0.22% to 0.32%, and the hero ASIN improving in organic rank from #24 to #18.

Else Nutrition