Case Study: Simple Mixes boosts Amazon sales and cuts ACoS with SellerApp

How Simple Mixes Used Data-Driven Ads to 6.5X PPC Sales While Cutting ACoS by 57%

Simple Mixes, an emerging health-conscious brand in the Gelatins & Puddings category, had built a loyal niche over four years on Amazon but struggled to scale visibility, rank consistently, and make paid ads profitable. With only about $18K in monthly sales, $4K from ads, and a 35% ACoS, the brand was dealing with fragmented campaigns, no automation, weak keyword strategy, and listings that weren’t fully optimized to convert. SellerApp’s Amazon PPC and listing optimization tools were used to help address these issues.

SellerApp rebuilt Simple Mixes’ Amazon strategy with campaign restructuring, keyword and search term intelligence, conversion-focused listing optimization, and launch-ready campaign frameworks for new products. The result was a major turnaround: ad revenue grew from $4K to $26K, total sales rose from $18K to $62K, ACoS dropped from 35% to 15%, TACoS improved from 11% to 7%, conversion rate increased from 13% to 16%, and the hero SKU’s organic rank improved from #48 to #12.

Simple Mixes